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The Lsn Campaign aims to transform the way people think and act about mental health challenges by getting people to listen.  

The campaign encourages young people at Northern Irelands higher education sites to become active listeners, in order to help recognise and combat the mental health challenges experienced by others.

Supported by


Project Overview

Key aspects of The LSN Campaign

  • Outreach campaign delivered to 36 campuses across 7 FE Colleges in Northern Ireland.

  • Recruitment of 1000 LSN Ambassadors

  • Recruitment of 1000 Active Listeners’

  • Creation of campaign brand front-ended by our 1000 Ambassadors in LSN-branded

  • Clothing, designed and produced by Mugshots.

  • Online support platform Dissemination of campaign materials promoting active listening skills and providing a channel to professional help, support & advice.

The LSN Campaign has been designed to raise awareness of mental health challenges faced by young people and help provide additional peer support for young people experiencing mental health challenges.

NI has the second highest suicide rate per 100,000 people in UK & ROI. With 12.7 deaths per 100,000 people vs England where the rate is 10.0 per 100,000. This is the moment for change – we are in the crux of a mental health crisis. 4 out of 5 people in NI believe mental health services need more funding.

The LSN Campaign promotes emotional well-being and positive mental health for everyone, which supports recovery and seeks to reduce stigma through remote ‘active listening’ towards peers’ and helps provide a conduit to professional help, support and guidance to those who need it.

LSN 2 will target every Further Education campus in NI, with the aim of establishing 1000 LSN Ambassadors and registering 1000 Active Listeners.

Through this, the campaign aims to transform the way people think and act about mental health challenges by getting more people to LISTEN.

Sometimes all it takes is being open to someone else’s problem. By joining together, we can make sure that more people are open to talking and listening about mental health challenges than ever before. 

The more active listeners who carry the campaign message with them, the more support here is available to people experiencing mental health challenges but felt that there was no one to turn to.

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